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Volkswagen presents its Phaeton luxury saloon in Geneva
Volkswagen Communications, Wolfsburg March 4, 2002
Dr. Bernd Pischetsrieder: "Volkswagen will be
exploring absolutely new paths in the product, manufacturing and service
areas"
Volkswagen will create a unique support environment
in the product, manufacturing and service areas
Geneva / Wolfsburg. Volkswagen is launching its new
Phaeton luxury model at this year's Geneva Motor Show. Speaking in front
of numerous representatives of the international media, the designated
Chief Executive Officer of Volkswagen AG, Dr. Bernd Pischetsrieder, not
only presented the Phaeton to his audience as a supreme model in its class
but also outlined the corporate strategy to be adopted together with the
car's introduction.
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Dr. Pischetsrieder: "We are adopting a three-pronged
product offensive in the large luxury class : In the product, manufacturing
and service areas, Volkswagen will pursue previously unexplored paths.
Our customers will first of all acquire a high-quality saloon model; secondly,
it will be built in one of the most innovative, high-standard production
plants anywhere in the world - the Glass Factory - and as the third element
in our new approach, Volkswagen is to offer Phaeton owners a most exceptional
service concept that will remain valid for the car's entire lifetime.
This support concept will be known as 'Phaeton Service.
It will consist of an unrivalled mobility guarantee, round-the-clock assistance
from an exclusive Customer Care Centre and a concentrated flow of technical
know-how from a specially established Technical Service Centre International
(TSC). Dealers will consult the staff there automatically whenever a Phaeton
is brought in for maintenance or repair.
Dr. Pischetsrieder continued: "For the first
time we are pursuing a full-coverage manufacturer's maintenance and repair
support principle, with direct know-how transfer between us as the manufacturer
and the local workshops by way of TSC International. This will ensure
one hundred percent high-quality technical support at all times."
5.06 meters long, the Phaeton will begin to reach
the market this spring and will be available with two powerful spark-ignition
engines. The top offer is the new W12, a magnificently refined, dynamic
6.0-litre twelve-cylinder unit developing 309 kW (420 bhp).
In parallel with the Phaeton W12 there will be a version
with 3.2-litre V6 engine rated at 177 kW (241 bhp) - the Phaeton V6. The
Phaeton W12 has all-wheel drive using the 4MOTION system.
Other features of the Phaeton's unique driveline and
running-gear specification include a new form of air suspension at all
four wheels integrated into an equally innovative chassis and suspension
layout. ESP, a braking assistant, one of the highest-performance brake
systems in this automobile segment, eight airbags and active front-seat
head restraints (AKS) in conjunction with the high-strength bodyshell
guarantee the maintenance of optimum safety standards. The steel elements
of the body are fully galvanised, the door panels, bonnet and boot lids
are of aluminium. Like all the components of the running gear and driveline,
the body panels and structural elements are all rated for a theoretical
top speed of up to 300 km/h. As a result, the Phaeton has a body of quite
exceptional rigidity.
The Volkswagen Phaeton will be available from the
end of March onwards at a list price starting at Euro 56,200.
Wheelspin April 2002
- all Volkswagen communications reproduced with permission of Volkswagen
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