Delay to launch of new Bentley

Frankfurter Allgemeine Zeitung (Germany) - March 12, 2002

Volkswagen AG is reported to be falling behind the timetable for the launch of the 'midsize Bentley'. Problems are reported to have arisen in the development of the new luxury car, notably co-ordination between the parent group and the UK subsidiary. Although VW has declined to comment, a spokeswoman for Bentley insisted that there would be no delay, and that the 'midsize' Bentley would be launched next year.

The new VW Phaeton, basis for the new mid Bentley? ©Volkswagen

It is thought that a delay would be damaging to VW on prestige grounds, as the German company aims to assert its presence on the luxury car market through its involvement in Bentley, rivalling the luxury models planned by German competitors. A postponement could also have economic implications, as VW aims for the Bentley brand to generate profits with effect from 2004. The difficulties with the UK luxury brand may be a reason for the surprise resignation of Tony Gott, manager to date of the Rolls-Royce and Bentley marques within the group.