|
New Colours of New Beetle
Volkswagen America has announced two new limited
edition colours for the New Beetle, Reflex Yellow and Vapor Blue. These
are the first new colours that Volkswagen has officially offered in North
America since the introduction of the New Beetle. Before you run out to
get one, there's a catch. There will only be 2000 of each colour and you
can only purchase them online at Volkswagen's website (www.vw.com).
This is the first time Volkswagen has offered
an online buying process and it should be an interesting experiment. Ducati
earlier this year offered the limited edition MH900e motorcycle for sale
through their website and sold out within the first 45 minutes. Volkswagen's
online buying process will allow customers to learn about these special
edition New Beetles via its website, configure a desired car, check its
availability within Volkswagen's distribution system, pick a dealer, consider
financing, discuss purchasing terms, and finally arrange a delivery date.
"We know that nearly 60 percent of Volkswagen's
customers use the Internet to gather information and purchase products
and services," said Liz Vanzura, Volkswagen's Marketing Director.
"Volkswagen plans to be a leader and an innovator in this area. This
is the first step in that direction."
All models come in the New Beetle's abundantly
equipped GLS trim level, which includes such items as power one-touch
up and down windows, cruise control, ABS brakes, CFC-free air conditioning,
a six-speaker stereo, anti-theft alarm, remote central locking, fog lamps,
a center armrest, and much more. All 4,000 limited edition cars will be
optionally equipped with a choice of gray or black leather seating, a
power glass sunroof, and 16-inch alloy wheels.
Engine options for the Vapor Blue New Beetle
include Volkswagen's standard 115-horsepower, 2.0 liter or the sportier
150-horsepower, 1.8 T optional powerplant. All Reflex Yellows will be
equipped with the 1.8 T engine.
All Volkswagen Group communications and photos reproduced with permission of Volkswagen UK
|
