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Puebla - City of Bugs
Patrolman Fermin Munoz, tall and crew-cut, sat
in his police car on the edge of Puebla's lovely central square. He kicked
the gas to rev the engine, which made a little whirring noise, like a
can opener struggling with a tin of soup, and not even the pigeons noticed.
It's hard to be bad in a Bug.
"We can't go very fast, but we can get
through the tightest places," said Munoz, whose patrol car is a 1999
Volkswagen Bug, a lime green Herbie with a big rack of blue and red police
lights strapped to the egg-shaped roof, hanging slightly awkwardly over
the edges on both sides. "This is Mexico's sedan," Munoz said
before putt-putting down the cobblestone boulevard. "It's like a
symbol for us; it's the most practical for battle in the streets, and
it lasts a long time."
Puebla - 70 miles south-east of the Mexican
capital - is Bug City, the only place in the world where VW Beetles -
the classic old ones as well as the trendy new ones - are produced. On
the city outskirts, a monstrous white VW plant with its own highway exit
cranks out 650 New Beetles and 124 old-style Bugs every day. The plant
and its related suppliers and businesses account for upward of three-quarters
of Puebla's economy.
The new Beetles produced in Puebla have become
a phenomenal success in the United States, a $17,000 reprise of the symbol
of freedom and youthful whimsy that captured America in the 1960s. The
vast majority of the 160,000 Beetles produced in Puebla last year ended
up on the streets of the United States, brightening the graduation days
of dot-com kids in Silicon Valley and the commutes of government workers
in Fairfax County.
Arlo Guthrie's America of 30 years ago may have
put the Love Bug on the map, but Mexico is the country still keeping the
faith. Old-style Bugs are everywhere. It is one of the first things a
visitor notices. Old Bugs with their front passenger seats yanked out
make up the bulk of the national taxi fleet. Police officers like Munoz
patrol the nation's streets in them. Delivery boys and the water meter
reader arrive in Bugs. The 36,000 old-style Bugs produced here in Puebla
last year were almost exclusively for Mexico--at about $8,000 they are
the cheapest car in the country. And in a nation that moves largely on
gunk-belching, jury-rigged, wobbling jalopies, reliable, cheap cars are
in great demand. Only 2,500 of the new models were sold in Mexico.
Mexicans joke about their beloved vocho, as
the old-style Bug is known in Mexican Spanish, with the same self-deprecating
humour they use to tease themselves. "Do you have a car or a vocho?"
is a common quip. Mexico is in love with its old Bugs, and nowhere more
so than this city of 5 million about 60 miles southeast of Mexico City,
where the VW logo looms huge over the local stadium, local buses are VW
vans and stores sell everything from VW sweat shirts to VW key rings,
VW model cars and VW pens, candy and jackets.
Near the city centre, Gerardo Flores, 29, waited
for a friend outside a store in his 1986 Bug, with chipped paint and rivet
holes where his side-view mirror used to be attached. He was double-parked,
but even on the narrow side streets of this old colonial city, there was
plenty of room for traffic to pass by. Flores was asked why a German car
had become such a national symbol for a nation so different, and so far
away. "Well, yes, it's German," Flores said. "But maybe
it just fits better in Mexico."
From an article in the online Washington Post
- sent in by Pete Frost
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